Background Image

Jaxen Grey's Social Media Gift Card Promotions Drive Engagement and Sales by 20%

OVERVIEW

Jaxen Grey, a fashion and lifestyle brand, operates both online and in-store, providing a range of high-quality apparel, accessories, and home goods. With a commitment to community engagement and customer loyalty, Jaxen Grey regularly runs creative promotions to increase foot traffic to their stores and boost online sales.

CHALLENGE

Jaxen Grey recently opened a new location at Woodbury Lakes and wanted to drive awareness of the new store while also engaging their existing online community. They needed a way to:

  • Increase foot traffic to their new store.

  • Boost social media engagement by leveraging their online audience.

  • Increase Average Order Value (AOV) and repeat purchases through targeted promotions and giveaways.

  • Reward their loyal customers and incentivize new customers to engage with the brand.

SOLUTION

Promotional Campaigns:

  1. Woodbury Lakes Grand Opening Promotion:

    To celebrate their new store opening at Woodbury Lakes, Jaxen Grey launched a social media promotion on Instagram and Facebook:

    • Campaign Details:

      Post: “We are OPEN at Woodbury Lakes! Tag two friends who live on the east side who need to shop at JG in the comment section for your chance to win one of two $250 gift cards! Drawing ends 9/1.”

      Solstice Sunglasses

    • Objectives:

      • Drive awareness of the new store location by encouraging existing customers to tag friends who might be interested in shopping at Jaxen Grey.
      • Build a community of engaged followers by incentivizing customers to participate and spread the word.

  2. Valentine’s Day Gift Card Giveaway:

    To leverage the Valentine’s Day holiday, Jaxen Grey ran a themed giveaway that played on the excitement and generosity of the season:

    • Automated Promotional Gift Cards:

      Solstice implemented promotional gift card campaigns where customers would receive a reward for spending a certain amount within a predetermined timeframe. For example:

      • Campaign Details:

        Post: “In honor of Valentine’s Day we’ve decided to do a $150 gift card giveaway! To enter, tag 3 friends in the comments and follow us. The winner will be announced Friday, February 9th! #LetYourStoryUnfold”

        Solstice Sunglasses

      • Objectives:

        • Boost social media followers and engagement by incentivizing users to tag friends and follow Jaxen Grey’s social accounts.
        • Reward their loyal customer base with the opportunity to win a $150 gift card, while simultaneously increasing brand exposure.

RESULT

  1. Increased Social Media Engagement and New Store Awareness:

    • Significant Increase in Social Media Engagement:

      • Both promotions generated a surge in comments, tags, and shares on Jaxen Grey’s social media platforms. The Woodbury Lakes opening post received over 300 comments with customers tagging friends who might be interested in visiting the new location.

    • Increased Foot Traffic:

      • The Woodbury Lakes promotion led to a noticeable increase in foot traffic at the new location, as many customers who were tagged by friends stopped by the store to check out Jaxen Grey’s offerings.

    • Expanded Social Media Following:

      • The Valentine’s Day giveaway post resulted in a 20% increase in followers on Instagram and Facebook, expanding Jaxen Grey’s online audience and giving them a broader reach for future campaigns.

  2. Boost in Average Order Value (AOV):

    • Higher Spend from Gift Card Winners:

      Customers who won the $250 and $150 gift cards often spent more than the value of the card when redeeming it. The giveaways led to an 8% increase in AOV, as winners added additional items to their carts, leveraging the gift card as part of their overall purchase.

    • Cross-Selling Opportunities:

      Both in-store and online, Jaxen Grey used the excitement of the promotions to suggest complementary products, further driving up AOV.

  3. Increased Repeat Purchases and Customer Loyalty:

    • Repeat Purchases:

      The promotions encouraged participants to return to the store and make additional purchases. Customers who visited the Woodbury Lakes store after the grand opening promotion often became repeat shoppers, contributing to a 12% increase in repeat purchases.

    • Customer Retention:

      By rewarding loyal customers through engaging promotions, Jaxen Grey deepened relationships with their existing customer base. The Valentine’s Day campaign also helped retain customers by creating a fun, engaging, and rewarding experience.

  4. Rewarding Best Customers and Building a Community:

    • Loyalty Reinforced:

      • These promotions allowed Jaxen Grey to reward their most loyal customers with gift cards, encouraging them to stay connected to the brand.

      • By inviting participants to tag friends, Jaxen Grey strengthened their community and encouraged organic growth, fostering a sense of fun and excitement around the brand.

CONCLUSION

Jaxen Grey’s social media promotions surrounding their new Woodbury Lakes store opening and Valentine’s Day giveaway successfully drove engagement, increased foot traffic, boosted AOV, and encouraged repeat purchases. The campaigns rewarded their loyal customers while expanding their social media presence, creating a stronger connection with their audience. Through these efforts, Jaxen Grey grew their community and strengthened brand loyalty in a fun and rewarding way.