Cariloha.com is a premium lifestyle brand known for its eco-friendly, luxury bamboo products including bedding, bath items, and apparel. Focused on sustainability and comfort, Cariloha has cultivated a loyal customer base seeking high-quality, environmentally conscious products.
Cariloha sought to:
Acquire new customers by leveraging the power of social media engagement.
Increase Average Order Value (AOV) through targeted gift card promotions.
Encourage repeat purchases among existing customers by offering high-value incentives.
Reward their best customers with fun, engaging content and exclusive offers.
Post: “What inspirational quote comforted you most in 2020? Share it below! We'll select one random comment and gift a $250 online gift card!”
Objective: Drive engagement by encouraging customers to share personal, comforting quotes that resonated with them during a challenging year. The prize: a $250 Cariloha gift card, redeemable for any of their premium bamboo products.
To capitalize on the Valentine’s Day shopping season, Cariloha ran a second campaign focused on gifting comfort and choice.
Post: “The gift of choice! Give your Valentine their choice of bamboo comfort with a Cariloha eGift Card!”
Objective: Promote the versatility of Cariloha eGift cards as the perfect Valentine’s Day gift, allowing customers to choose from a range of luxurious bamboo products for their loved ones.
The Inspirational Quote Giveaway generated hundreds of comments and shares, significantly increasing engagement on both Facebook and Instagram. The post was shared organically as users commented and tagged friends, driving 40% more traffic to Cariloha’s social media pages.
Many participants were new to the brand, resulting in a 15% increase in customer sign-ups for Cariloha’s newsletter and loyalty programs, expanding their customer base for future promotions.
Customers who won or purchased gift cards during the promotion often spent more than the value of the card. The $250 gift card giveaway drove a 12% increase in AOV, as winners added additional products like bamboo bedding and apparel to their carts.
The Valentine’s Day promotion encouraged customers to consider high-ticket items, as the gift card allowed flexibility in choosing from Cariloha’s premium product range.
The combination of the $250 gift card giveaway and the Valentine’s Day eGift card promotion incentivized customers to return and make additional purchases. Many participants who engaged with the brand during the promotion became repeat buyers, resulting in a 10% increase in repeat purchases.
Cariloha’s fun and interactive social media content created lasting connections with customers, making them more likely to return for future purchases.
The Inspirational Quote Giveaway was not only a promotional tool but also a way to foster a deeper connection with Cariloha’s loyal customers. By asking them to share personal quotes, Cariloha tapped into a sentiment of community, allowing customers to feel valued and recognized.
The campaign’s focus on uplifting and positive messaging aligned with Cariloha’s brand ethos of comfort and care, reinforcing positive feelings among their customers and increasing brand loyalty.
Cariloha’s social media promotions on Facebook and Instagram effectively drove customer acquisition, boosted AOV, and encouraged repeat purchases. By offering high-value gift cards and creating meaningful engagement through their Inspirational Quote Giveaway, Cariloha not only rewarded their best customers but also attracted new ones. These campaigns successfully enhanced brand visibility, loyalty, and long-term customer retention, all while promoting the eco-friendly comfort that Cariloha is known for.