Happy Holidays
Bfearless, a premium lifestyle retailer, launched an exclusive loyalty program to enhance customer engagement and reward repeat shopping. The program, called Bfearless At-Home Loyalty, was designed to incentivize both new and returning customers by offering a seamless rewards experience across all shopping channels. The program provides customers with each dollar spent equating to one reward point. Initially, Bfearless operated with a Square POS and a stamped-based loyalty program but migrated to Heartland, which allowed them to switch to a more dynamic, point-based loyalty model.
Bfearless wanted a loyalty program that would not only reward purchases but also encourage repeat business among both tourists and locals.
Ensuring the loyalty program was integrated across online and in-store channels was essential for a consistent customer experience.
Migrating from Square to Heartland required a robust loyalty program that could offer more flexible rewards and better customer data management.
Every dollar spent earned customers one loyalty point, creating a straightforward and easily understood rewards structure. With a multiple of 100 points, customers received a coupon applicable toward future purchases.
Points could be redeemed both online and in-store, enabling customers to shop with maximum flexibility and ease.
The program targeted tourists and new customers, allowing them to sign up effortlessly online and begin accumulating points during their visits.
The loyalty program attracted a broad range of customers, including locals, tourists, and first-time shoppers. By providing a clear and compelling reward for spending, Bfearless saw a 20% increase in loyalty program sign-ups within the first three months, which contributed to sustained customer engagement and repeat purchases.
The loyalty rewards encouraged customers to spend more in each transaction, pushing them to reach the reward threshold sooner. This led to an increase in AOV by 15%, as customers were motivated to maximize their point earnings with each purchase.
Bfearless saw a 35% increase in repeat purchase rate among loyalty members compared to non-members. The easily accessible store credit drove customers to return more frequently, redeeming rewards and making new purchases along the way.
With a simplified and flexible loyalty structure, Bfearless achieved a loyalty ROI of 4x within the first year, as program participants significantly outspent non-members. The loyalty program not only covered its own costs but also contributed meaningfully to the bottom line by maximizing customer lifetime value (LTV).
The Bfearless At-Home Loyalty Program succeeded in boosting customer acquisition, retention, average order value, and repeat purchases. The seamless point-based loyalty system, accessible both online and in-store, created an intuitive and rewarding experience for both new and returning customers. Bfearless’s transition to Heartland and the switch to a point-based program brought long-term value by increasing customer engagement, spending, and overall loyalty.