Bestop.com is a premier provider of high-quality off-road accessories for trucks, Jeeps, and Broncos. Specializing in soft tops, bumpers, and other rugged gear, Bestop has a loyal customer base within the off-road and automotive community. As part of their marketing strategy, Bestop partnered with Heather Storm, a well-known TV personality and off-road enthusiast, to create the Heather Storm Off-Road Series—a collaboration aimed at engaging automotive enthusiasts and driving brand awareness.
Bestop wanted to:
Acquire new customers by leveraging Heather Storm’s large, engaged audience.
Increase Average Order Value (AOV) by promoting their higher-ticket off-road accessories.
Encourage repeat purchases among existing customers by offering gift cards as an incentive.
Reward their loyal customer base with exclusive opportunities to win significant prizes.
As a part of the Heather Storm Off-Road Series, Bestop launched a series of giveaways on Facebook, offering gift cards ranging from $200 to $500. The campaign highlighted that this was the final giveaway in the series, creating urgency and excitement.
“Win a $500 gift card to Bestop! This is my FINAL GIVEAWAY with Bestop for the Heather Storm Off-Road series, so don't miss the chance to win. ENTER HERE:
“Today is the last day to enter to win a $500 gift card for all types of off-road accessories from Bestop, for your truck, Jeep or Bronco. Don’t miss the opportunity!”
“It's the last day to enter to win a $200 Gift Card to Bestop.com. Don’t miss out!”
Users were directed to the Heather Storm Off-Road Series landing page on Bestop’s website, where they could enter the giveaway by providing their contact details.
The social media posts were designed to drive traffic to the website and boost both engagement and sales through targeted messaging to Heather Storm’s fanbase of automotive enthusiasts.
The campaign resulted in a 30% increase in website traffic to the giveaway landing page, as Heather Storm’s highly engaged audience drove significant new visitors to the site.
Bestop was able to capture new customer leads through the giveaway entry form, helping to expand their customer base.
Leveraging Heather Storm’s popularity among off-road enthusiasts enabled Bestop to tap into an audience that may not have been familiar with the brand, leading to an increase in brand awareness and potential future customers.
Customers who won the $200 and $500 gift cards typically spent more than the gift card amount when redeeming them. On average, the promotion led to a 15% increase in AOV, as winners added more premium off-road accessories to their carts during checkout.
By emphasizing that the gift cards could be used on off-road accessories for trucks, Jeeps, and Broncos, Bestop encouraged customers to consider purchasing higher-value products such as soft tops, bumpers, and suspension kits, further driving up the average order value.
The giveaway was structured to appeal to both new and existing customers. Many participants in the promotion had already made purchases from Bestop, and the opportunity to win a gift card incentivized them to return and make repeat purchases.
The campaign led to a 10% increase in repeat purchases, as customers who had previously shopped with Bestop were excited by the opportunity to win and redeem gift cards for more gear.
By offering substantial prizes such as $200 and $500 gift cards, Bestop rewarded their most dedicated customers. The giveaways created a sense of loyalty and appreciation, reinforcing the relationship with their core customer base.
The promotion’s focus on Heather Storm’s final giveaway added an element of exclusivity, encouraging higher participation and engagement. Many loyal customers took part, tagging friends and sharing the posts, helping to further spread the word.
Through their collaboration with Heather Storm and a series of well-timed social media giveaways, Bestop successfully increased customer acquisition, boosted AOV, and rewarded their loyal customers. The promotion helped Bestop expand their reach, drive repeat purchases, and build stronger connections with their customer base. By strategically leveraging gift card incentives and an influencer partnership, Bestop not only drove immediate sales but also laid the groundwork for long-term growth in customer loyalty and engagement.